經通國際智慧產權事務所

Online Interactive Game 
The "Intellectual Expedition" online game attracted a total of 750,000 visits and 460,000 game players in 2005, achieving the goal of combining education with fun. 

1. The first stage of the game began on May 30 and continued until July 28. A press conference was held at the Taipei Brother Hotel the day the game went on-line. Baseball star CHEN Chih-Yuan was invited to play the role of the game's main character "Idea" and served as a spokesman. A "Game Characters' Costume Contest" was held at the Red House Theatre in Taipei's Hsimenting district on July 9; this event included a character fashion show hosted by artist HUANG Tzu-Chiao. An "Intellectual Treasures Exhibition" was held at the National Taiwan Science Education Center from July 29 to July 31, and the first raffle activity was held on August 1. 
2. The second stage of the game was held from July 29 to September 21; the second raffle activity was held on September 23. 
3. The third stage of the game was held from September 22 to November 15; the third raffle activity was held on November 17.

RAP appreciation: IPR Series, Patent Series, and Trademark Series 
Highlights: Game Characters' Costume Contest, online game raffle 

IPR Smart Train and IP Series Seminars: 

1. IPR Smart Train: 
   A total of 222 IPR Smart Train lectures (including Copyright Act, Trademark Act, Patent Act, and Trade Secret Act) were presented to organizations, schools, companies, and enterprises upon request; over 17,000 participated and the average satisfaction rate was 92%. 
2. IP Series Seminars: 
   A total of 15 IPR seminars were held for Internet software providers and patent and trademark operators. The presentations attracted over 1,000 participants, achieved an average satisfaction rate of 90%, and elicited favorable comments from the industry.

Highlights: IPR Smart Train, IPR Series Seminars 
 

Promotion of Copyright Licensing Mechanisms: 

1. Five copyright licensing practices presentations were conducted for users of domestic digital content industries. Participants at these events exceeded 400 persons; eight licensing samples were provided to the participants for reference use. The presentations were beneficial to industries in carrying out sound IP management and improving the copyright protection environment. 
2. Five copyright "Free Licensing Seal" presentations were held for users of websites or publications at administrative or educational organizations. More than 600 people took part in the presentations, which publicized the "Free Licensing Seal" used on TIPO and industry websites, and made available for general use by all organizations.

Highlights: Copyright licensing practices presentations, copyright "Free Licensing Seal" presentations 

 IPR Awareness on Campus: 

1. Establishing a Campus Secondhand Textbooks Exchange Mechanism: 
   This project teamed up with the campus bookstores of National Taiwan Normal University and National Tsinghua University, and the administration of National University of Kaohsiung to promote a used textbooks exchange mechanism. The period of June 20-24 was set aside for the collection of used textbooks at National Taiwan Normal University and National Tsinghua University, and the period of June 23-27 was set aside for the same purpose at National University of Kaohsiung. In addition, a "Love for Used Books" activity was held at National University of Kaohsiung on September 21-23, at National Taiwan Normal University on September 27-29, and at National Tsinghua University on September 28-30. Promotional stands were set up at school anniversary celebrations held at National Chengchi University and National Taiwan Normal University on May 21 and June 1, respectively. The "Used Textbooks Sale Website" (http://2handbook.nasme.org.tw/) was set up this year to expand the scope of the project. This website allows university and college students throughout Taiwan to post information concerning the purchase and sale of used textbooks. A total of 1,732 used books were collected in 2005. This number shows progress over 2004 and used books exchange appears to be the tip of a new trend. 
2. Campus IPR Assistance Teams: 
   This year, 70 members of 13 legal service clubs from 12 universities and colleges were organized as IPR assistance teams. These teams were sent to conduct copyright education and promotion tasks at elementary schools and junior high schools in an effort to deepen awareness. A total of 7,640 participants attended the 56 sessions held during the year.

Highlights: Campus Used Textbooks Activity, Campus IPR Assistance Teams 

TV Promotions: 

1. During January and February of 2005, two special programs on issues regarding reproducing copyrighted music and photocopying copyrighted materials on campus were aired on GTV, and five special news features were broadcast on CTS Evening News. 
2. The awareness commercial on "Say 'No' to Copycats" was included in SET's consumer related programs from August to October of 2005. This commercial elicited many supportive calls from viewers and requests for the "We Support Genuine Articles" sticker. In addition, two episodes of the promotional programs-"The Inventor" and "Chihshang Rice"- were aired on Super TV, and one episode of "Young Inventor" was aired on Eastern Broadcasting Company. Furthermore, news clips on the purchase and sale of used books at National Taiwan Normal University was shown on the evening news of the CTS, USTV, and CTC. This information publicized campus used book exchange mechanisms. 
3. A 30-second awareness commercial on "IP Protection-Ridding Bad Practices," was produced and showed in 670 cinemas throughout Taiwan in May, and aired on all TV stations during public interest segments. The commercial received high public support. 
4. A 30-second promotional commercial on "Cyber World－'No' to Illegal Downloads" was produced and aired on all TV stations during public interest segments starting in October, and also shown in cinemas throughout Taiwan in December. This commercial highlighted the necessity to obtain legal licensing in the use of P2P software to upload or download copyrighted works.

Awareness commercials: "IP Protection-Ridding Bad Practices," "Cyber World－'No' to Illegal Downloads " 

Newspapers Promotions: 
Twenty articles on the results of promotional activities and other information were published in major newspapers from July to September of 2005. 
 

Radio Promotions: 

1. In September 2005, a special report on on-campus IPR protection and used books exchange was broadcast once, a 30-second IPR awareness commercial was broadcast three times, and a 30-second awareness commercial concerning used books was broadcast five times on BBC, Kaohsiung Education Broadcasting Co., and the Voice of Han Broadcasting Network. 
2. A total of 70 awareness commercials on Internet copyright protection were produced and broadcast, as well as five Q&A contests were held on ICRT during October and November 2005.

Advertisements: 

1. The "Domino Effect" awareness ad was posted at CKS International Airport and also placed in the Consumer Reports magazine from January to September 2005 to strengthen anti-piracy efforts. 
2. Sixteen "Internet Copyright Protection" awareness advertisements were placed in subway stations and at the Sinying and Gangshan railway stations from October to December 2005.

Advertisements: "Domino Effect," "Internet Membership" 
 

Publication of awareness literature: 

1. Awareness literature including "All You Need to Know About IPR," "Legal Liabilities for Transmitting Copyrighted Works via BT or Emule P2P Software," "Legal Liabilities for Giving Out Software Serial Number for Installation," and "Internet Copyrights 1, 2, 3" were printed and distributed to all levels of schools through the Ministry of Education. The content of these materials was also concurrently placed on school websites, or hyperlinks were provided to strengthen campus promotion. The literature was made available for the public at various awareness activities as well. In addition, two awareness posters on "'No' to Illegal Photocopying-Steal a Book Series" and "Anti-Bootleg Software-Zipper Series" were printed and distributed to the Ministry of Education and relevant rights holder groups for posting. 
2. The 2004 online game CD and IPR protection achievement CD were produced, and over ten publicity items such as bookmarks, coasters, and magnets were manufactured for use at promotional activities.

Promotion posters: "'No' to Illegal Photocopying-Steal a Book Series", "Anti-Bootleg Software-Zipper Series" 

To obtain awareness information 
Last Update :2006/6/26