Nine Gaps to Cose for Domestic Brands
2007/03/30 ChinaMinistry of Commerce recently released the Report on China's Brand Development (2006) in Beijing. The Report analyzes that China's overall brand development is unproportionate with its economic and trade development. There are nine gaps between Chinese brands and brands from developed countries.
This first-ever annual report on the subject issued by the Chinese government indicates that there is a big gap between the brand development level of China and other developed countries: China's brands are not well-known; China's brand asset value needs to be improved; slow process of internationalization of brand; weak competence in brand's indigenous creativity; unadvanced brand concept; lack of far-reaching strategy in brand management; poor brand marketing strategy; unskillful in brand asset operation; and inadequate managing experience in dealing with brand crisis.
2007-03-30
